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SPW
2007-2008 Kickoff Event
"How to Be Productive: Weird Ideas That Work"
Professor Jennifer Lynn Aaker, Xerox Distinguished Professor
of Knowledge at Haas School of Business at UC Berkeley,
and the General Atlantic Professor of Marketing at the
Graduate School of Business, Stanford University
Wednesday,
September 12, 2006
Frances C. Arrillaga Alumni Center
Stanford University
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Jennifer
Aaker
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Professor Jennifer Lynn Aaker wowed our kickoff crowd
with her "8 Weird Ideas" and divulged secrets
for increasing happiness and productivity. Professor
Aaker, a Distinguished Professor of Knowledge at Haas
School of Business at UC Berkeley, and the General Atlantic
Professor of Marketing at the GSB, Stanford, is an expert
on the psychology of time, money, and happiness. Her
research on culture, creativity and psychology has been
published in both marketing and psychology journals,
and she has been honored with a number of research and
teaching awards.
Whether we are seeking to balance a personal life with
a meaningful career, or just get the most out of life,
we are all challenged with how to live lives that are
at once happy and productive. Jennifer offered our audience
insights from the field of academia, and then turned
those insights on their head to reveal how our day-to-day
lives may be made more satisfying. Jennifer's findings
offered some new advice on how to work "smarter,
and many counter-intuitive solutions such as lowering
expectations, carving out clear areas of incompetence,
and hints on how to be remembered as a hands-on parent
when you have no time on your hands. Much laughter and
many valuable tips were the keynotes of the night, and
we are grateful to this outstanding speaker for starting
off our '07-'08 calendar with such vivacity.
Alumnae Enjoying Networking Before the Program
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